NFM Dallas: Inspiration Zones
Nebraska Furniture Mart is one of the largest home stores in the United States, and was one of our retail locations for BowFlex, and subsequently JRNY, products. I was asked to create multiple quarterly versions of their featured product spaces known as “Inspiration Zones”. Two in particular led to a ton of in-store conversions.
3D rendering of Inspiration Zone as directive for NFM
Final In-Store image after last minute product substitutions
NFM Kansas City: JRNY Feature Space
Previous Inspo Zone success afforded me the chance to work on an even larger and more visible location in the Kansas City NFM location. This project started with a “Blue Sky” approach, as we wanted to push the boundaries of what had previously been done in our retail repertoire. I used these iterations to really think about how a user approaches not only our products, but our brand, making sure information and physical touch points were as accessible and seamless as possible.
Blue Sky Option 1 - Large central LED panel
Blue Sky Option 2 - Wrapped LED pillar and rotating cubic app icon
Final Design
Kansas City: Individual Items
Within the “Kansas City Circle” retail space, I also designed several pieces of interactive material.
In-Store Cards
These are printed cards with a QR code to a mobile-only PDF “mini site” (link to view PDF here).
5ft LED Riser
Backlit LED riser with JRNY graphics and key selling points
Large Floor Decal
Oversized decal and spec suggestions for printers
NFM: Web Imagery
One of the other important touch points for our brand experience was the digital experience on the Nebraska Furniture Mart website.
NFM: Other Signage
In addition to the Inspo Zones, I also worked on various other retail signage for NFM, including truck wraps, and store/parking lot signage.
